January 2004

TideWatch and ESPN’s Online Panel Featured in AMA Conference Session

In a recent AMA Conference, Alicia Z. Rankin, Director of Primary Research at ESPN, Inc, shared her learnings from ESPN’s Viewer Zone online panel as a member of a session entitled Proprietary Online Panels – A Panel Discussion. Topics included using, outsourcing, and managing online panels, and the session was part of the American Marketing Association’s 2004 Executive Insights Conference at the Rancho Bernardo Inn, San Diego, California, January 25-29, 2004. TideWatch Managing Partners Ken Campel and Michael Pinholster, along with Director of Research, Shar VanBoskirk, were on hand as well.