Ken Campel Leads GM Focus Groups at TED Conference
TideWatch Managing Partner Ken Campel conducted focus groups at the Technology, Entertainment, and Design Conference in Monterey, CA to assess reactions to and ideas around various prototypes of a “design your own car” website in the concept stage. Screen shots of concepts were presented and tested for this website that is intended to connect designers, engineers and car owners in an exchange of ideas about vehicle design, styling ideas and information. This tool allows users to design their own cars by morphing different vehicles and also allows them to provide their input as to which new and current vehicle designs/concepts they like or don’t like, and why. This tool provided our automotive client with another way to gather information about consumers’ vehicle design preferences.