Amanda Hirsch Joins TideWatch as Director, Research from Millward Brown
We are very pleased to announce that Amanda Hirsch will be joining TideWatch as Director, Research on June 28th. Amanda’s extensive market research and consulting background and leadership experience is a welcome asset to the TideWatch team.
Amanda joins us from Millward Brown where she was a Senior Research Executive. As Senior Research Executive, Amanda directed a seven-person team in its management of an annual, 22-country brand equity study for a global entertainment company – the research guided the Company’s worldwide brand strategy decisions. Amanda also directed a 4-person team in the design and launch of an ongoing, multi-language brand tracking and copy testing project for Nestle. She also led a range of ad hoc studies for clients including Masterfoods and the National Academy of Recording Arts and Sciences.
Prior to joining Millward Brown, Amanda was a Research Associate for Harris Interactive where she managed ad hoc qualitative and quantitative studies. Amanda also managed the firm’s Omnibus division, directing client questionnaire design and data analysis.
Amanda’s accomplished career in strategic research and consulting makes her a valuable asset to the talented TideWatch team. We look forward to her market research insights, creativity, energy and vision!