August 2003

Michael Pinholster Moderates Group at NHL Biennial Meeting in Vancouver, Canada

TideWatch Managing Partner Michael Pinholster conducted a group discussion focused on professional hockey’s “in-arena” experience at the Biennial meeting of the National Hockey League in Vancouver. TideWatch was able to create a conversation between those providing the “in-arena experience” and those consuming it. Taking part in the moderated conversation were NHL season ticket-holding fans as well as representatives of sporting goods stores, ticket sellers, catering companies and sports networks. Marketing managers of each of the NHL teams, as well as league executives were on hand to hear the conversation, and ask questions of participants after the session.