September 2006

TideWatch Guides New Product Development for Tom’s of Maine

We are very pleased to partner with our neighbors, Tom’s of Maine, in the development of a new line of herbal supplements. As part of this effort, we conducted in-home trials with participants, followed by one-on-one qualitative interviews to learn about their experiences with the product during the trial, as well as reactions to product packaging and appeal. The results of this initiative will be used to optimize the herbal supplement product launch – stay tuned for updates on the progress of this exciting project.