Industries
- Advertising / Marketing
- Automotive
- Consumer / Packaged Goods
- Entertainment / Sports / Media
- Financial Services
- Healthcare
- Information Technology / Telecom
- Publishing / Intellectual Property
- Retail / Manufacturing
Focus
- Advertising & promotion
- Brand equity, awareness & tracking
- Customer satisfaction & loyalty
- eBusiness evaluation
- Marketing communications & messaging
- Market opportunity assessments
- Market segmentation & profiling
- Product & service development
- Strategic marketing evaluations
- Voice of the customer
- Website development
Services
- Online surveys
- Online panels
- Phone surveys
- Focus groups
- In-depth interviews
- Usability
Analytic Techniques
- CHAID
- Conjoint & Discrete Choice Analysis
- Discriminant Analysis
- Driver Model Development
- Factor, Correlation & Cluster Analysis
- Path Analysis
- Perceptual Mapping
- TURF
- Regression Analysis
- Structural Equation Modeling
- Time Series Analysis
- MaxDiff
“The TideWatch® staff provides much more to our work than simply executing sound market
research techniques. TideWatch® applies practical business acumen to every project, which makes us
much more successful in our business. They are high on the “get-it” factor.”
— UnitedHealthcare Research