Industries

  • Advertising / Marketing
  • Automotive
  • Consumer / Packaged Goods
  • Entertainment / Sports / Media
  • Financial Services
  • Healthcare
  • Information Technology / Telecom
  • Publishing / Intellectual Property
  • Retail / Manufacturing

Focus

  • Advertising & promotion
  • Brand equity, awareness & tracking
  • Customer satisfaction & loyalty
  • eBusiness evaluation
  • Marketing communications & messaging
  • Market opportunity assessments
  • Market segmentation & profiling
  • Product & service development
  • Strategic marketing evaluations
  • Voice of the customer
  • Website development

Analytic Techniques

  • CHAID
  • Conjoint & Discrete Choice Analysis
  • Discriminant Analysis
  • Driver Model Development
  • Factor, Correlation & Cluster Analysis
  • Path Analysis
  • Perceptual Mapping
  • TURF
  • Regression Analysis
  • Structural Equation Modeling
  • Time Series Analysis
  • MaxDiff

“The TideWatch® staff provides much more to our work than simply executing sound market research techniques. TideWatch® applies practical business acumen to every project, which makes us much more successful in our business. They are high on the “get-it” factor.”
UnitedHealthcare Research