Industries
- Advertising / Marketing
- Automotive
- Consumer / Packaged Goods
- Entertainment / Sports / Media
- Financial Services
- Healthcare
- Information Technology / Telecom
- Publishing / Intellectual Property
- Retail / Manufacturing
Focus
- Advertising & promotion
- Brand equity, awareness & tracking
- Customer satisfaction & loyalty
- eBusiness evaluation
- Marketing communications & messaging
- Market opportunity assessments
- Market segmentation & profiling
- Product & service development
- Strategic marketing evaluations
- Voice of the customer
- Website development
Methodologies
- Online surveys
- Online panels
- Phone surveys
- Focus groups
- In-depth interviews
- Usability
Analytic Techniques
- CHAID
- Conjoint & Discrete Choice Analysis
- Discriminant Analysis
- Driver Model Development
- Factor, Correlation & Cluster Analysis
- Path Analysis
- Perceptual Mapping
- TURF
- Regression Analysis
- Structural Equation Modeling
- Time Series Analysis
“The TideWatch staff provides much more to our work than simply executing sound market
research techniques. TideWatch applies practical business acumen to every project, which makes us
much more successful in our business. They are high on the “get-it” factor.”
— UnitedHealthcare Research