In both the press and in our research with financial institutions, we are seeing that despite the setbacks and uncertainty in 2020, the US economy is already making a strong recovery. We’ve visualized data on some of the leading reasons … Read More

Extending our qualitative research with a wide variety of creative exercises allows us to find deeper, more nuanced answers to our clients’ most important business questions.

As June comes to a close, we’re looking back at everything we’ve accomplished since work-from-home started. It has been a very busy 104 days! Turn your volume up!

  We are excited to continue our work with ESPN on this fun study matching Michael Jordan against LeBron James. Even more exciting is watching our research get some air time on the network. Who is the greatest of all … Read More

To enhance our ability to collaborate and ideate with our clients in a virtual world, TideWatch creates a more dynamic and engaging online experience with live, digital graphic illustration, video highlights of project meetings and fieldwork, interactive ideation, project check-ins, … Read More

TideWatch provides dynamic online qualitative tools and approaches providing robust exploratory solutions. Here’s a fresh look at some of our recent projects.

See other tools in our Quantitative Advanced Analytics Toolkit.  

In our research, we’ve seen a trend towards engagement with activities that tap into our natural instincts. Venues and events that offer these activities have been wildly successful, enjoying surprising growth in the last 4-5 years.