A top mass merchandiser allocates significant resources developing and producing entertainment exclusive products with recording artists, motion picture studios, publishers and video game companies, marketing these products as exclusive to the retailer.  Research objectives centered on whether exclusivity was effective … Read More

Together Qualitative and Quantitative, fused for high definition learnings, answer all the questions.An audio accessory hardware brand’s success had grown so rapidly that there wasn’t much time to learn about the consumer. It was time to start developing the next … Read More

Season-long immersion study on Fans’ Social Media UsageHow do hard core football fans use social media? What is the impact of it on their engagement with the league—watching, buying, communicating, promoting?How does social media perpetuate and fuel what they need … Read More

Mapping consumers’ tastes can often times become rich with dataHow do consumers feel about mature, global candy and confectionery brands and their parent company? And how do those perceptions compare to its competitors? What does it look like over time? … Read More