Who We Are

We bring the full force of our diverse skill set to the table for every client engagement.

Most of our projects are hybrid qual/quant designs. We blend the two to craft stories that carry the weight of quantitative evidence while authentically portraying the life and behaviors of the consumer by going well beyond your typical interview, ethno or focus group. We focus on strategy, innovative design, and artful storytelling.

Connecting with Consumers Virtually

Connecting with Our Clients

TideWatch Collaborates with ESPN

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Our Core Areas of Expertise

QUALITATIVE

We go beyond the norm to conduct deep-dive, highly immersive fieldwork, to bring an authentic and nuanced voice of the consumer to life.

QUANTITATIVE

We bridge the gap between market research firms that focus on rigorous data collection, and management consulting firms that specialize on subject matter expertise and advice.

COMMUNITIES

We design our panels to be living, breathing hubs of energy and insight. We take pride in our ability to create engaging, dynamic experiences that build a loyal and motivated audience.

CRAFT

Our creative team provides an artistic lens on every aspect of a project – from study design to elevating findings in dynamic and visceral ways, making insights more engaging, inspiring and compelling.