TideWatch is continuing to grow and thrilled to announce that Annelie Phillips has joined our team as Vice President, Research & Insights. Annelie will serve as executive client lead on our U.S. and international research.
Annelie is an accomplished market research professional with 20 years of experience in a range of industries and businesses where she has conducted large-scale, global research studies. Her analytics expertise and passion for innovative research methodologies, including developing mobile solutions, will further expand our CRAFT capabilities and deliverables.
Most recently, Annelie was Vice President of Research and Client Services at Deft Research where she served as strategic thought leader and trusted advisor on product development, predictive modeling, and segmentation for health organizations. Within the marketing and insights division at Abt SRBI in New York, she developed and nurtured relationships spanning a wide range of organizations, including Saks 5th Avenue, Yum! Brands, Wells Fargo, and Girl Scouts of America.
Prior to Abt SRBI, Annelie spent over 8 years at Forrester Research where she implemented and led a worldwide market research program effort across 3 European offices. She developed a deep understanding of each market’s cultures and norms, and expertise in managing international panel quality.
Annelie is a graduate of Suffolk University’s Sawyer School of Management where she earned a master’s degree in business administration in international marketing, and graduated cum laude with a Bachelor of Science in international marketing and statistics. She also attended University of Lund in Sweden and is fluent in Swedish.
She is a mother of 3 and passionate about her home country of Sweden.