Mapping consumers' tastes can often times become rich with data
How do consumers feel about mature, global candy and confectionery brands and their parent company? And how do those perceptions compare to its competitors? What does it look like over time? How do consumer opinions vary around the world?
A brand tracking study of awareness, consumption, attitudes and perceptions answers these critical business questions.
Not only does it affirm how consumers feel about the company's key equities and key business affairs (ie manufacturing products outside the U.S.) but also, it reveals which of those issues are most important to consumers, and why.
What makes TideWatch different for brand tracking? Strategic vision. Brand tracking quantitative analysis at TideWatch goes beyond comparing and contrasting numbers from one year to the next. Our expertise identifies trends over time, opportunities for expansion, new products, and factors in international, societal, cultural and economic data and events.
We analyze our primary research within the broader global context.
