Virtual Qualitative
At TideWatch, we take a multifaceted approach to online qualitative research, an approach that captures the same rich insights we discover in our in-person research.
Our online focus groups and in-depth interviews offer live, face-to-face video, for engaging, open discussions. We explore both static and dynamic stimuli utilizing platforms such as Zoom and/or other research platforms depending on the need.
Our FieldView service keeps stakeholders connected to the research throughout the fieldwork and beyond, with a secure, password protected online environment. With a live chat, document archive, project calendar and more, we provide everything you would have in an in-person focus group/interview in one convenient interface, accessible from anywhere.
In our creative, video-based assignments, participants welcome us into their lives to understand their mindset and their priorities.
In our qualitative immersion websites, participants can engage in thoughtful one-on-one and peer conversations, contribute images and video of their experiences and take part in a variety of creative exercises, which bring the consumer journey vividly to life.
Whether domestically or internationally, online or in person, we have the tools to answer the business questions at the heart of your research.
