Identify and illuminate key consumer segments and market trendsOur relationship with this client started with two large segmentation efforts. Over the last decade, we’ve conducted hundreds of deep dive interviews and intercepts across the country every summer in major markets, … Read More

A top mass merchandiser allocates significant resources developing and producing entertainment exclusive products with recording artists, motion picture studios, publishers and video game companies, marketing these products as exclusive to the retailer.  Research objectives centered on whether exclusivity was effective … Read More

Bringing highly nuanced consumer stories to lifeA major apparel retailer approached us to remedy the growing distance between its executive leadership and the female customers they were struggling to serve. Ultimately, our multimedia deliverables harnessed the voice of these women, … Read More

Together Qualitative and Quantitative, fused for high definition learnings, answer all the questions.An audio accessory hardware brand’s success had grown so rapidly that there wasn’t much time to learn about the consumer. It was time to start developing the next … Read More

Season-long immersion study on Fans’ Social Media UsageHow do hard core football fans use social media? What is the impact of it on their engagement with the league—watching, buying, communicating, promoting?How does social media perpetuate and fuel what they need … Read More