Together Qualitative and Quantitative, fused for high definition learnings, answer all the questions.An audio accessory hardware brand’s success had grown so rapidly that there wasn’t much time to learn about the consumer. It was time to start developing the next … Read More

Season-long immersion study on Fans’ Social Media UsageHow do hard core football fans use social media? What is the impact of it on their engagement with the league—watching, buying, communicating, promoting?How does social media perpetuate and fuel what they need … Read More

Mapping consumers’ tastes can often times become rich with dataHow do consumers feel about mature, global candy and confectionery brands and their parent company? And how do those perceptions compare to its competitors? What does it look like over time? … Read More

April 18th is Patriot’s Day, which means it is time for the world’s oldest annual marathon, The Boston Marathon. To celebrate the 120th running of the marathon, we have crafted an infographic that chronicles the journey of the race through … Read More

Much to everyone’s surprise, Marvel Studio’s latest comic book adaptation Deadpool has tossed a hand grenade into the lap of Hollywood’s conventional thinking about comic book movies, the R-rating, and leading man Ryan Reynolds, blowing away several longstanding box office … Read More

TideWatch is continuing to grow and thrilled to announce that Annelie Phillips has joined our team as Vice President, Research & Insights. Annelie will serve as executive client lead on our U.S. and international research. Annelie is an accomplished market … Read More

More and more, clients are embracing the benefit of conducting exploratory research in non-traditional focus group settings, and we’ve been huge fans of these spaces for years. While traditional facilities certainly have their place and remain useful, true-to-life settings that … Read More