Here at TideWatch, we believe in conducting energizing qualitative work to keep our participants engaged and our findings authentic.

The Director, Consumer Insights shares responsibility for helping design, manage and execute both qualitative and quantitative projects; nurture our growing client relationships and is an inspirational leader.

The Data Analyst will work to refine, analyze and present data in all forms. Will program creative and engaging online questionnaires, and work with other team members to identify insights, create reports and help our clients meet their demanding business challenges.

To meet the rising demand for its creative services, TideWatch has added Junior Designer Cassidy Hunkins to its CRAFT team.  Cassidy brings her enthusiasm for clean, meaningful graphic design to all aspects of TideWatch’s research, including powerful data visualization, beautiful … Read More

Identify and illuminate key consumer segments and market trendsOur relationship with this client started with two large segmentation efforts. Over the last decade, we’ve conducted hundreds of deep dive interviews and intercepts across the country every summer in major markets, … Read More

Sprout Case Study about sending them Cubbies.

A top mass merchandiser allocates significant resources developing and producing entertainment exclusive products with recording artists, motion picture studios, publishers and video game companies, marketing these products as exclusive to the retailer.  Research objectives centered on whether exclusivity was effective … Read More

Bringing highly nuanced consumer stories to lifeA major apparel retailer approached us to remedy the growing distance between its executive leadership and the female customers they were struggling to serve. Ultimately, our multimedia deliverables harnessed the voice of these women, … Read More